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Online Commercial for Nike by Casey Neistat

As a great example of low-budget filmmaking in the era of online commercials, this online commercial for Nike boils down to great storytelling with a character you want to follow. The most important elements of any good films are usually the same two things: Good Writing and Good Characters. Neistat is in essence the “main character” in all is films. He’s an interesting, smart , quirky kind of guy and that makes him very watchable. He also has a good sense for what makes a compelling story, and he has a great “do-it-yourself” aesthetic that he’s perfected over his career.