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AARP Advocacy – “Show Us the Bill!” (1:19)

This is the 2nd video in the Lumberjack series I’ve been shooting for AARP Advocacy. Whenever there’s a new healthcare issue, the Lumberjack and his trusty squirrel “Charlie” have something to say about it. We shot this in 1 day at a cabin property in rural Virginia. As with the first video, my aim was to imitate an old-fashioned TV studio and make our real locations look as fake as possible. I did this through strong direct key lights and backlights. This lighting scheme separates the talent from their environment to an extreme degree and adds to the surreal look. For the outdoor scene at the end, I used a 400W HMI as a direct source for the key, and 1200W HMI for a strong backlight.