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AARP – “Stop the Age Tax” (1:19)

We shot this in one day with my Red Scarlet-Weapon. Crew consisted of a Gaffer, AC, Soundmixer, and a couple PA’s to help with art direction. The plan was to go for an artificial “studio” look, and we accomplished this by using HMI’s as direct sources with no diffusion. I also balanced them to tungsten, to add more separation between the warmer foreground and cooler background. For this type of video, the more “fake” I could get the background to look, the better it worked for the comedy.