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Reebok (branded content)

Adam Parr and I created this for Reebok’s “Live with Fire” campaign, which asked filmmakers to find someone who “lives with fire” and tell their story. I knew Chris Hendricks as a friend from college, and knew he would be the perfect subject for this.

There was a lot of overlap between mine and Adam’s roles in pre and post production. In pre, we came up with the approach
together, while Adam scheduled the shoot and I communicated with the brand representative to make sure we were staying true to Reebok’s goals. During the filming I took the Cinematographer role, focusing on the visual and technical aspects; while Adam took the Director role, scheduling the shoot and conducting the interviews. In post, we edited and color-corrected the piece together.