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Funny Viral Video for Razor Blades

In only the first 48 hours of this video’s release on Youtube, the Santa Monica-based start-up company was able to get 12,000 people to sign up for their subscription razor blade service.

Wall Street Journal interview with Michael Dubin on his secret to viral video success

In November, the company was still expanding. They raised $9.8 million in funds for international expanding.